“Now that we are starting to invest again, we are going into investment mode,” she added.
San Francisco-based Peek is not disclosing its valuation, but Bashir told us the figure “has increased substantially because we grew the business a lot and hit profitability this year.” Peek has now raised more than $100 million in the last 10 years. Other high-profile past backers include Jack Dorsey, Eric Schmidt and Kayak founder Paul English.
New investor Goldman Sachs Asset Management is also in the round, along with 3L, Cathay Innovation, I2BF Global Ventures, Manta Ray and Apeiron.
BOOK PEEK COM SERIES
The round, a Series C, is notable in part because of who is behind it: The funding is being led by WestCap - the investment firm founded by another major player in the business of travel, the former CFO of Airbnb, Laurence Tosi. It plans to use the funds to continue expanding its product, hiring more talent and taking Peek to more places, after passing some $2 billion in bookings from some 35 million customers, mostly in North America. Peek, which provides a marketplace for consumers to discover and book experiences, a platform for businesses to book team building and other internal events and tech for tourism companies to digitize, manage and run their own experience businesses online - “like a Shopify for experiences,” CEO and co-founder Ruzwana Bashir said - has raised $80 million. Today a company focused on experiences - museum visits, skydiving, local cooking classes and more - is announcing a round of growth funding on the back of seeing its own business bounce back. Travel and tourism are slowly starting to move again in the wake of COVID-19 crashing over the world and sending us to shelter in place.
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